Ubiquitous broadband availability in the business provides an opportunity for companies to change the way they communicate and measure productivity. Communication tools such as e-mail, voice and video communications, which have long been considered the domain of corporate IT are today considered to be fundamental competitive tools for any company. Domain penetration amongst Small Office Home Office and Small & Medium Sized Enterprises (collectively “SMEs”) remains painfully low in emerging markets, where telecom operators have a need to drive the internet as the game-changer it already is in developed markets.